ARE YOU THE ONE?
Are you a driven and innovative marketer looking to make a real impact? We’re on the hunt for a Marketing Specialist to join our dynamic UK & Ireland Print Marketing team. Collaborate with a group of marketing and brand experts dedicated to crafting strategies that drive meaningful business growth.
Reporting directly to the UK&I Head of Print Marketing, this role puts you at the forefront of shaping and executing commercial marketing initiatives that align with business priorities. If you’re passionate about B2B marketing, thrive in a fast-paced environment, and have a proven track record of delivering results, we’d love to hear from you!
Take the next step in your career and help us drive incremental revenue while building impactful campaigns.
This is a fixed term contract for an initial period of 5 months
WHAT YOU’LL BE UP TO
| STRATEGY Create and implement the commercial print marketing plan, aligning closely with local business priorities and collaborating with category teams to set quarterly targets. Manage commercial print marketing budget in alignment with the Head of Print Marketing, ensuring strategic utilization of quarterly and annual budgets to achieve business goals |
| COLLABORATE ACROSS TEAMS Work closely with category, sales, channel marketing, omnichannel, and store teams to align 4P plans, ensuring unified marketing execution across all platforms and touchpoints. |
| CAMPAIGNS & EVENTS Brief local media campaigns and programs to our centre of Excellence (COE) teams. Set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and consistently review performance reports to drive campaign success Organise B2B events that drive lead generation and business outcomes, working closely with the sales team to align on key objectives and results
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| OPTIMISE CUSTOMER EXPERIENCE Enhance the local customer journey across multiple platforms, including hp.com and partner sites, ensuring a seamless and engaging experience at every touchpoint. |
| CREATIVE ASSET DEVELOPMENT Partner with the creative and brand specialist to develop and adapt marketing assets for maximum campaign impact. Ensure our brand and message are consistent and compelling across all channels |
| PERFORMANCE MARKETING AND EXPERIMENTATION Collaborate with our centre of excellence and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimise marketing spend for maximum effectiveness and efficiency |
ARE YOU OUR PERFECT PARTNER?
- You’re experienced in marketing and campaign management
- You’re experienced in managing Paid Media Campaigns: Knowledge of different paid media vehicles and how to drive campaigns effectively.
- You’re experienced in B2B marketing and ABM Experience: Proven experience in B2B marketing and Account-Based Marketing (ABM).
- You’re experienced in performance marketing, conducting experiments, and analysing performance metrics to optimise initiatives
- You’re able to influence, you can cut through silos and influence cross-functional teams. Ability to orchestrate and project manage large marketing programs
- You’re a proactive self-starter: Ready to take ownership, solve problems independently, and deliver tangible results.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: £48,500 Per Annum
- Company Sick Pay
- HP Discounts
- Life Assurance: 4 times your annual salary
- Rewards Portal
- ETHIC Values - Employee of the month: a chance to win a £500 lifestyle voucher!
- Development Opportunities– our teams have historically moved into all manner of other jobs!
WHO ARE WE?
We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do.
At the heart of our agency are our ETHIC values – and we’re on a mission to work with individuals who share and believe in them.
This is a fixed term contract for an initial period of 3 months
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