Defence GTM Marketing Lead

ARE YOU THE ONE?

We are seeking a highly execution-focused EMEA Public Sector Demand Generation Lead to drive pipeline growth and deliver marketing-generated opportunities across defence sectors in the UK, Ireland, Spain, Germany, and France. You’ll be working in partnership with USA based teams, so flexibility is required within the role.

This is a hands-on role responsible for planning, executing, and optimising integrated marketing programs that generate qualified leads, accelerate sales cycles, and contribute directly to pipeline and revenue. The role requires strong alignment with sales and a deep understanding of European public sector and defence buying environments, procurement cycles, and regulatory considerations.

WHAT YOU’LL BE UP TO

• Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA
• Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels, and KPIs
• Align marketing activities to public sector budget cycles and funding timelines across key European markets
• Manage end-to-end campaign execution from planning through optimisation.
• Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts
• Support named account and priority defence account strategies in partnership with sales
• Execute multi-channel demand programs including email marketing, nurture journeys, and paid media (LinkedIn, search, programmatic, industry publications)
• Position HP as a trusted partner in secure, mission-critical environments (e.g., cybersecurity, zero trust, hybrid work, AI, device lifecycle management)
• Track and report on campaign performance, pipeline contribution, MGOs, and ROI

ARE YOU OUR PERFECT PARTNER?

• You’ll have proven experience in B2G/public sector demand generation, ideally within defence or regulated industries
• You’ll have strong understanding of EMEA public sector procurement and defence environments
• You’ll be able to demonstrate success in delivering pipeline impact and marketing-generated opportunities
• You’ll have proven experience executing integrated campaigns across events, digital, email, and paid media
• You’ll be familiar with account-based marketing and working in a named-account sales model
• You’ll demonstrate proficiency with CRM and marketing automation tools (e.g., Salesforce, Marketo)

WHAT YOU CAN EXPECT FROM US

• Competitive Salary: Up to £55,000 Per Annum
• Company Sick Pay + Life Assurance: 4 times your annual salary
• Access to a range of discounts and perks across our key partners & beyond
• Development Opportunities

WHO ARE WE?

Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to

maintain control of their customer experience across their distribution channels.

BUILD LOVE. GROW SALES. INCREASE LOYALTY.

POINTS TO NOTE:

• Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com  if you require any adjustments that would support you throughout your application
• Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role
• Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square
• If you’re an internal candidate, remember to use your company email address to apply
• Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.