Brand Marketing Specialist

ARE YOU THE ONE?

We are seeking a Brand Marketing Specialist with the ability to develop best-in-class, audience-focused content, and drive efficiency in the New Product Introduction (NPI) process for new product launches. This role will lead the creative production of assets across all Print business units and spearhead process improvements for New Product Introduction.

This is a vital role ensuring HP customers understand our products and messaging in an easy to read yet informative manner. Focusing on managing communication between internal and external teams, ensuring timely delivery of assets, and overseeing the smooth execution of New Product Introductions.

WHAT YOU’LL BE UP TO

• Redefine the end-to-end New Product Introduction (NPI) process for NWE (UK, Ireland, Nordics and Benelux), creating efficacies in the process and ensuring delivery of key elements and milestones
• Conduct thorough reviews of branding content across all touch points to ensure alignment with brand guidelines, assessing language, tone of voice, and overall message consistency
• Collaborate with the Print Segment Leads to develop best-in-class assets and messaging that drive brand and sales outcomes
• Drive collaboration between multiple global and local business and marketing teams for seamless product launches in NWE
• Work with creative agencies to provide feedback on multiple forms of content, including video, static images, packaging, influencer social media content, audio, and print ads.

ARE YOU OUR PERFECT PARTNER?

• You're an excellent communicator and collaborator, with the ability to work across teams and regions.
• You’re a problem solver individual who is constantly looking for opportunities to improve processes or solve big problems.
• You’re experienced managing creative agencies
• You're knowledgeable about creative development processes, including asset development, localisation, and content review.
• You’re a capable project manager, able to lead high-impact projects in time, within budget and exceeding all targets.

WHAT YOU CAN EXPECT FROM US

• Competitive Salary: Up to £48,000 Per Annum 
• Company Sick Pay + Life Assurance: 4 times your annual salary  
• HP + Rewards HUB Discounts
• Development Opportunities– our teams have historically moved from their roles into all manner of other jobs! 

WHO ARE WE?

Blue Square combines best-in-class retail solutions, seamless product activation and flexible staffing that empowers brands to

maintain control of their customer experience across their distribution channels.

BUILD LOVE. GROW SALES. INCREASE LOYALTY.

POINTS TO NOTE:

• Reasonable adjustments: We would like you to perform at your best at every stage of our recruitment process. Please contact us using talent@bluesquare.uk.com  if you require any adjustments that would support you throughout your application
• Whilst we strive to adhere to our closing dates, we may close the vacancy early based on interest or the progression of the role
• Please note this is an advert for our job vacancy, and therefore may not be inclusive of all assigned duties, responsibilities, or aspects of the role described, and may be amended at any time at the sole discretion of Blue Square
• If you’re an internal candidate, remember to use your company email address to apply
• Flexible working: We welcome you to ask about flexibility at interview stage and we will explore what is possible for the role.