ARE YOU THE ONE?
We are seeking a proactive and strategic ABM Account Strategist to join our team, focused on driving commercial success through tailored, insight-led account-based marketing initiatives.
You will play a pivotal role in supporting sales and account teams, developing campaigns rooted in research and data, and helping unlock new business opportunities across key industries and verticals.
You’ll work closely with UK and Ireland based teams, agency partners, and sales stakeholders to deliver and optimise world-class ABM programmes tailored to key commercial accounts in the UK and Ireland.
WHAT YOU’LL BE UP TO
| STRATEGY & PLANNING Develop and implement strategies that drive commercial success for a defined set of ABM accounts.
Adapt and tailor ABM plans in collaboration with Account Managers and Sales Teams to align with regional and client-specific needs.
Ensure plans are agile and responsive to feedback, shifting priorities, and market changes.
Leverage broad knowledge of various industries and verticals to shape comprehensive, relevant strategies.
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| RESEARCH & INSIGHT Conduct in-depth research, particularly in social listening and industry-specific insights, to inform strategy development.
Utilise research and data to support decision-making and campaign planning.
Stay current on market trends, industry developments, and social data to provide meaningful insights and direction.
Analyse social and market trends to deliver actionable insights that contribute to business growth. |
| SALES ENABLEMENT & COLLABORATION Maintain a proactive and responsive approach in supporting Account Managers and sales teams with timely, relevant industry intelligence.
Create and distribute regular newsletters packed with insights, updates, and tools that empower the sales force.
Demonstrate patience and professionalism when engaging with sales teams, especially where timelines or responses are delayed.
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ARE YOU OUR PERFECT PARTNER?
- You’ll have proven experience in ABM, strategic marketing, or a similar role.
- You’ll have strong research and analytical skills, with the ability to turn data into insight.
- You’ll have familiarity with multi-sector marketing and compliance frameworks is a plus.
- You have a background in sales enablement, marketing automation, or demand generation in a tech or software environment.
- You’re strong in project management skills with the ability to deliver multiple campaigns simultaneously.
- You’re experienced in managing cross-functional teams, agency partners, and stakeholder relationships.
- You have a solid understanding of campaign analytics, CRM systems (e.g., Salesforce), and digital tools.
- You are a strategic thinker with a sales-first mindset and passion for driving business impact through marketing.
WHAT YOU CAN EXPECT FROM US
- Competitive Salary: Up to £50,000 Per Annum
- Company Sick Pay
- Access to a range of discounts and perks across our key partners & beyond
- Life Assurance: 4 times your annual salary
- Flexible Rewards Hub
- Development Opportunities
WHO ARE WE?
We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do.
At the heart of our agency are our ETHIC values – and we’re on a mission to work with individuals who share and believe in them.
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